Caleb Castle

Professional designer, curator, producer, storyteller, and advocate.

I’m your platform: a conduit, a messenger, a soapbox.

Whether in visual, oral, or written form, strategic communication is my superpower.

I leverage new and traditional mediums to share your story. I’m content-driven. But while content is king, being driven by content isn’t enough---I first seek to understand where that content is headed and its intended impact.

I’m always trying new approaches, testing, measuring, benchmarking and adjusting. At the end of the day,  I am a maker of tangible concepts: tangible media with tangible goals and tangible results.

My art form is in igniting social impact into consumer choice and loyalty, employee dedication and commitment, and investors’ social return.

I enjoy working with companies and organizations of any size that in addition to making a product and a profit, have a strong social mission and a story to tell.

 

Like what you're hearing? Review my resume to learn more. 

 

What I do

Multi-tasking Conductor and Implementer

Throughout my career, I’ve worn many hats. A conductor is always one of them: I am an expert multi-tasker capable of orchestrating many projects across multiple channels by coordinating across teams and leveraging outside resources.

I’m tech-savvy and I intuitively know how to navigate new systems and platforms. I’m just as comfortable with producing websites as I am producing marketing strategies, content, and print collateral.

I am team-oriented; I am grateful to work collaboratively towards goals bigger than myself to achieve what can’t be accomplished alone.

The work I do shares a common thread - passion for my creation and influence over an organization's success. I have ten years of experience and a proven track record with B2B, B2C and nonprofits. 

Need proof? Check out my recommendations! 

How I Work

The Creative Process is a Science

Whether growing a concept from just a spark or fanning the flame of a full-blown campaign, I can visualize, strategize and execute to deliver on brand, on time, and on budget. I roadmap large and small scale print and digital projects in phases from start to finish, and then I act on those plans and see them through.

I begin with an idea, a conversation, a creative brief and a purpose. From there, I’ll tell you a story in broad and short strokes. I can paint you a high-level picture and fill it with a world of detail.

I’ll build or elevate your brand, devise your next multi-touch campaign. Craft and hone your voice. Find out who is listening. Fine tune and unify your messaging. Outreach… and engage. Amplify. Locate your community. Reach them. Analyze, refine, rinse and repeat.

Let’s work together! Drop me an email to get started.